The Role of Big Business – how you can help
Businesses want support from people they trust and who have experience of business, which is why the UK needs more experienced business people to step forward and volunteer as mentors. BIS evidence tells us that one of the top sources of information and support for small business owners is their customers and suppliers. Leaders and managers in large organisations have a wealth of business knowledge and functional expertise they can share with small business owners.
An Introduction to Enterprise Mentoring is available on the Leapfrog Mountain Training App on both iOS and Android. The course shares videos, self assessment quizzes and best practice. It includes 12 months forum support and 12 months study membership of the Institute of Enterprise and Entrepreneurs (IOEE) It costs £100 and is fully accredited and certificated by our awarding body partner the IOEE.
We can all work together to mobilise the enthusiasm and expertise of our talented employees to play a crucial role in enabling smaller businesses to grow, prosper and create jobs to support the UK’s successful recovery.
Where your corporate expertise could make a difference
Research shows that many SMEs could perform better on a range of factors associated with growth.
- Over half have NOT introduced new or significantly improved products or services in the past 12 months
- Over three-quarters of SME employers do NOT export their product or service, or licence products outside the UK
- Over two-thirds have NOT provided any training to improve management and leadership skills in the past 12 months
There are many key skills such as strategy, international trade, management skills, procurement, and HR that Corporates have expertise in that will really help SME growth. The research below shows just one example of a key issue like this is with digital skills where corporate expertise can make a very practical difference to improve SME capability:
- Three-quarters of small businesses and charities are not investing in improving digital skills and believe there is no room to improve
- In the UK, only half of small businesses and charities have a website, and from those who do, only 1 in 5 allows customers to purchase goods/services, or donate online from their site.
- A third of business and charities believe being online is not relevant to them – showing an urgent need for support on the benefits of going online.
Corporate expertise could help in all of these areas. The table below shows how corporate talent can be used to meet the potential needs of small business owners seeking to improve their business.
Corporate Department | Skill function | Potential need of small business |
Accounting/finance | Budgeting/forecasting
Accounts payable Business planning Financial reporting |
Budgeting
Financial planning Billings and collection Cash flow analysis Financial fitness/access to finance |
Advertising/PR | Media relations
Communications strategy Event planning and promotion Message creation Audience segmentation Digital advertising/social media |
Media exposure
Event planning and promotion Reaching target audiences Web presence |
Creative Services | Creation and design of materials
Brand strategy and management |
Consistent branding
Promotional materials |
Customer Care | Customer surveys
Issue resolution Tracking customer feedback Customer relationship management systems |
Client/customer feedback
Customer management |
Human Resources | Recruiting and retention
Performance review process Training and development diversity |
Recruiting and retention
Performance review process Training and development Employee morale and feedback |
IT | Data systems
Systems solutions and tech support |
Client database
Internal systems |
Marketing/sales | Customer prospecting
Sales presentations Merchandising Overseas sales |
Increased sales
Entering new markets |
Operations/facilities | Building security
Maintenance and Space planning Site expansion |
Improve use of physical space
Improved processes New build |
Product development | Customer trends
Competitive analysis Product testing Quality assurance/control |
New services development
Measuring outcomes |